This
sentence may be an objection and may not be an objection, at the same
time. In big companies and for products that are high priced or
strategic to the company, decisions are often made by committee. If you
are talking with a person on that committee they may indeed only get one
vote. If that is the case, then it’s really not an objection but just
another step in that customer’s buying cycle. If on the other hand you
are dealing with the decision maker, then he’s stalling you. Either way,
you will need to address this statement which may also come in the form
of, “Let me run it past my team.”
This
topic is rarely covered in sales training courses. It is, however,
extremely important to learn how to deal with this situation. Many times
you will need to muster a little courage having to confront the
decision maker. But it is worth it. In a sales situation where there is a
committee and everyone gets a vote, you need to get yourself in front
of that committee and use the presentation skills outlined in this
course. However, if you’re talking to the decision maker and you get
this stalling technique you can respond with the following:
“Jan,
you certainly want to make sure everyone is on board with this
decision. But at the end of the day, leaders are here to do one thing
better than anyone else; lead. That is what has made you successful.
Changing the status quo by bringing in new products can create
uncertainty. But it can also create excitement and motivation. My other
customers faced similar situations with their teams and they found that
once the team knew their leader was fully committed, they jumped in to
make it successful. How about you and I lead on this one?”
When
you’re faced with the “committee stall” you need to turn into Tony
Robbins. You need to be the best motivational coach in the world.
Leaders, even great ones, have their own personal doubts. They too need
reassurance about their decisions and that you will be there with them
every step of the way. You can do this!
Sales Homework – Write two of your own responses to this objection (the real one).
1.
2.
Sales
Managers – When your sales reps develop this skill they are truly on
their way to being a professional salesperson. It may require some
one-on-one coaching, but you can do it, too!